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You’re not feeling great about where you’re at. We get it, and we can help.
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You’re probably feeling “Eh” about where you’re at. We can help you find the tweaks to get to a better place.
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Our Promise
No matter where you’re at in your career today, Career Sandwich can help you get where you want to be tomorrow. That’s why it’s important to know that your Career Confidence score isn’t written in ink: it will grow over time as you explore the tools, playbooks, and techniques that we’ve designed to help you get where you want to be. Whether you’re needing to make some big changes or you’re looking to optimize the things that are already working for you, we know how to help. There’s no single way to build a career, and we’re committed to helping you build the one that’s right for you.
Shelby Garrison
Career Advocate
Where to start
As you spend more time in Career Sandwich we’ll recommend different tools, playbooks, and actions in the following areas to help you improve your confidence score.

Know Yourself

We help you uncover the things that make you, you: your values, your superpowers, and your purpose.

Build Your Path

We help you see and develop paths for yourself that you may not have been able to see on your own.

Make It Happen

Stay on top of the big ideas and little actions you need to ensure you never get caught on your back foot.

Put your plan into action.

Access the tools, resources and support you need to build the career and life you crave with Career Sandwich.

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Feeding the LinkedIn Beast

It’s tough to stand out in a sea of profiles, but with the right approach, you can make LinkedIn’s algorithm work for you. This playbook will show you how to optimize your profile, boost your visibility, and land the interviews you deserve.
Overview
Video
Exercises
Scripts
Resources
Feedback

Overview

Let’s be real—breaking through the LinkedIn algorithm can feel frustrating, but here’s the deal: you’ve got to “feed the beast” to get noticed, and actively engaging and show up in the platform is the best way to do it. It might feel a bit contrived or uncomfortable at first, but LinkedIn isn’t the full picture of who you are—it’s a tool. Think of it as your professional persona, designed to highlight your strengths and aspirations. With this playbook, we’ll show you how to strategically boost your profile so that the right people see the best version of you and open doors to the opportunities you deserve.

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Video

Exercise

Work the Algorithm Challenge

Level 1: Above the Fold Facelift

Spend 10 minutes reviewing your LinkedIn profile, focusing on above the fold – your headline, photo, About You, and recent posts. Ask yourself: Does this content reflect the professional persona I want to highlight? Could someone easily understand what I do and how I do it?

  • Make at least one change that amplifies your profile “above the fold”
Level 2: Keyword Boost

Think about the job you want and the skills it requires—both technical and soft skills. Dig through job postings for a few roles you’d love; what words do you see repeated across various postings?  

  • Sprinkle these keywords in your headline, summary, and experience sections to boost your chances of showing up in recruiter searches. Consider adding a "specialties" section in your summary to showcase multiple keywords more naturally.
Level 3: Join the Conversation
  • For the next two weeks, commit to commenting meaningfully on at least one post each day. Choose content that aligns with your industry, expertise or interests and add genuine, thoughtful insights.
Level 4: Try your hand at Content Creation
  • Create and post one piece of content (a post, article, or video) that highlights your unique POV and thoughts on a trending topic in your field. Focus on being authentic and engaging, and observe the reactions and views.
Work Smarter Not Harder
My primary job search strategy is to cold-apply to roles on LinkedIn.
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Work Smarter Not Harder
I have started to apply to a wide variety of roles, regardless of whether they’re a true fit for me.
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Work Smarter Not Harder
If I do land an interview, I will wait for the hiring manager or recruiter to reach out to me after the interview.
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Work Smarter Not Harder
When I write cover letters, I start from scratch most times.
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Work Smarter Not Harder
I don’t connect with my professional network too often.
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Work Smarter Not Harder
I don’t talk about my job search with friends and family.
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Work Smarter Not Harder
I don’t feel confident reaching out to new connections on LinkedIn.
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Keep it up!

We’re glad that you’re not only cold-applying to roles. Using a variety of application strategies, like getting referred by a former colleague or attending a job fair, can  help you break through.

Next Question
Here's a thought.

Cold-applying for roles is one of many ways that you can land your next gig, but it should never be your only strategy. You can also try:

  • Asking for a referral from a former colleague or friend
  • Attend a job fair or live networking event
  • Connect with new folks via online and virtual forums.
  • Proactively post on LinkedIn that you’re open to new opportunities
Next Question
Keep it up!

Staying focused on the roles that are really aligned to your skills and ambitions is a great way to make sure that you’re not wasting your efforts on activities with little to no return. Stay focused here!

Next Question
Give this a try.

We get it: the job hunt can be exhausting and it can be tempting to start mass applying to roles. Unfortunately, doing so will likely only make your situation more frustrating: the more times you are declined for a role, it will inevitably make you feel even more burnt out and discouraged.

Instead, focus your energy on the roles that are truly interesting to you and make sure your application is as strong as it can be. Always consider tailoring your resume for the role and add a strong cover letter to help you stand out.

Next Question
Keep it up!

Whether you’re sending a thank you note or checking in after a few days of no response, it’s smart to be proactive and reach out to hiring managers and recruiters to keep your name in sight and in mind. Keep it up!

Next Question
Give this a try.

There are few things more impactful than a great thank you note after an interview. Be sure to always send one to folks you interview with, and be specific as to why you enjoyed the conversation. If they don’t get back to you with next steps by the expected date, reach out directly to check in.

Next Question
Keep it up!

We’re glad that you’re not reinventing the wheel when writing cover letters. While it’s always smart to repurpose some of your cover letter, remember to customize a few details to help align your letter to the role you’re applying for.

Next Question
Give this a try.

Great cover letters can be really impactful, but they can also take a lot of time. We recommend having a “default” cover letter that outlines who you are, what you’ve done, and where you want to go next. From there, you can make small tweaks to the cover letter based on what role you’re applying for.

Next Question
Keep it up!

Staying connected with your current network is a great way to learn about new opportunities that you may not have found on your own. As you’re connecting with folks, remember to be open about the fact that you’re looking for a new opportunity and you’d appreciate any connections or introduction they can offer.

Next Question
Did you know?

Your network is probably one of your most underutilized resources. The more people you connect with, the more people can advocate for you and connect you to new opportunities.

Next Question
Keep it up!

Your friends and family can be some of your most trusted advocates. Keep sharing with them to help keep your job search on track and aligned to the things that make you, you.

Next Question
Did you know?

Your friends and family are likely some of your biggest supporters. Even if you’ve never talked to them about your professional ambitions before, it’s never too late to share what you’re interested in and the types of roles you’re looking for. You’ll be surprised by how much insight, support, and ideas they’ll have to help.

Next Question
Keep it up!

Feeling confident reaching out to new folks is a great advantage on the quest of landing an interview. When you’re reaching out, be sure to include a specific reason why you’re interested in connecting.

Close Exercise
Did you know?

We get it: reaching out to new connections on LinkedIn can be intimidating.

If you’re mostly afraid of rejection (aka: not hearing back from someone or being told no to a meeting), don’t let that deter you. Hearing “No” is part of the process of landing a job, but the key is to let others tell you no vs. telling yourself no before you even try.

If you’re unsure what to say: remember that specificity is key. Include details about why you’re reaching out to this individual in particular and avoid generic reasons for connecting.

Close Exercise
Work Smarter Not Harder
Rate each of the following statements.
Begin Exercise

Starter Scripts

It can be intimidating putting yourself out there on LinkedIn. Here are some quick scripts you can say to yourself, and to others, to move through the discomfort and get the most out of the platform.  

Things to say to yourself:
  • "Visibility is key; staying hidden won't get me where I want to be."
  • "I’m not selling out—I’m creating opportunities."
  • "People want to connect, and I’m worthy of being seen."
  • "I won’t get lost in this LinkedIn game – I’m cracking the code and making the system work for me."
To say to others:
  • Reaching Out to Connections
    “Hi [Name], I loved your post on [topic] and [talk about similar interests, experiences, frustrations] . I’ve been following your work and/or your company for a while now and would love to connect and hear more about your experience at [company/field], and also share some of my insights on [insert topic]. Let me know if you’re up for a quick chat!”

  • Engaging with Recruiters
    TEMPORARY TEXT! WILL UPDATE ONCE WE HEAR FROM RECRUITERS.
  • Adding a Note to a Connection Request
    “Hi [Name], thanks for connecting! I’m currently exploring roles in [industry/role], and I’d love to stay connected on your current projects.. Looks like you’re doing a lot of great work in this field. Let’s stay in touch!”

‍Important Reminder: These scripts are here to guide you, but what truly matters is showing up as you. Copy-pasting won’t cut it—what makes you stand out is your personality, your voice, and what makes you unique. Use these as a foundation, but let your authentic tone shine through. People connect with people, not just words. Being genuine is what will make others love your approach and connect you with opportunities where your strengths and passions truly shine.

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Your Career Confidence Score
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Where you're at:
You’re not feeling great about where you’re at. We get it, and we can help.
You’re probably feeling “Eh” about where you’re at. We can help you find the tweaks to get to a better place.
Nice! You’re in a good spot, but we’d love to help you get from good to great.
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